In summer 2018, Phoenix partnered with Proof Drinks to promote and activate their Cazcabel tequila brand throughout London.
Over two months, we provided a team of Brand Ambassadors who worked two nights per week, focusing on four different bars per night, offering free samples of the newest tequila flavours to customers.
We facilitated training for the ambassadors to ensure that full brand and product knowledge, history and clarity was obtained.
Our team activated 64 venues across two months, creating excitement and awareness, and driving sales of the Cazcabel tequila brand for months to come.
Success was measured by the number of people sampled on shift, the feedback that our ambassadors collected and the amount of sales that were generated at the sites after the campaign ceased.